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Introduction to Digital Marketing for Small Companies

Introduction to Digital Marketing for small companies

Introduction to Digital Marketing for small companies (SMS)


Course Developed by Alicia Petit :


Get to known me :

-Researching markets to identify opportunities for events;
-Liaising with clients to ascertain their precise event requirements;
-Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets);
-Agreeing to, and managing a budget;
-Securing and booking a suitable venue or location;
-Ensuring insurance, legal, health and safety obligations are adhered to;
coordinating venue management, caterers, stand designers, contractors and equipment hire;
-Organising facilities for car parking, traffic control, security, first aid, hospitality and the media;
-Identifying and securing speakers or special guests;
-Planning room layouts and the entertainment programme, scheduling workshops and demonstrations;
-Coordinating staffing requirements and staff briefings;
-Selling sponsorship/stand/exhibition space to potential exhibitors/partners;
-Preparing delegate packs and papers;
-Liaising with marketing and PR colleagues to promote the event;
-Liaising with clients and designers to create a brand for the event and organising the production of tickets, posters, catalogues and sales brochures, plus social media coverage;
-Really listens to students and can provide effective referral to wider support
-Design surveys
-Create a new customer service system
-Create content for Social Media


Your Teacher


Alicia Petit
Alicia Petit

Get to known me :

-Researching markets to identify opportunities for events;
-Liaising with clients to ascertain their precise event requirements;
-Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets);
-Agreeing to, and managing a budget;
-Securing and booking a suitable venue or location;
-Ensuring insurance, legal, health and safety obligations are adhered to;
coordinating venue management, caterers, stand designers, contractors and equipment hire;
-Organising facilities for car parking, traffic control, security, first aid, hospitality and the media;
-Identifying and securing speakers or special guests;
-Planning room layouts and the entertainment programme, scheduling workshops and demonstrations;
-Coordinating staffing requirements and staff briefings;
-Selling sponsorship/stand/exhibition space to potential exhibitors/partners;
-Preparing delegate packs and papers;
-Liaising with marketing and PR colleagues to promote the event;
-Liaising with clients and designers to create a brand for the event and organising the production of tickets, posters, catalogues and sales brochures, plus social media coverage;
-Really listens to students and can provide effective referral to wider support
-Design surveys
-Create a new customer service system
-Create content for Social Media


Class Curriculum


  Social Media for Small Business
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This course is not open for enrollment.